All too often a concept car is little more than a marketing exercise disguised as pioneering design. By beefing up the form of a forthcoming model, a car manufacturer can begin the PR machine for a new design and gauge public opinion by effectively employing a mass focus group. Stunning as these cars often are, rarely do they break with convention.
Recognizing this fact, BMW does not refer to their latest design as a concept car, for the non-production car is based on the GINA principle: Geometry and Functions In Adaptations, which the company says, promotes innovative thinking by allowing maximum freedom of creativity. With the aim of challenging previously pursued solutions in car design, this month the BMW Group Design team revealed the groundbreaking GINA Light Visionary Model. A two-seater roadster with seemingly sculpted body, the GINA references some of the great cars of yesteryear with its steeply inclined windshield. Yes there are three elements that mark the GINA as truly forward-thinking and make it worthy of a superhero owner. that fabric cover, a structural form that changes shape, and intelligent interior. by kl