sustain by a.p.c.

finally we are seeing reintroduced refillable fragrance packaging. in collaboration with the essential-oil company l’oeil du vert, a.p.c. introduces its new fragrance, sustain. it has notes of wood, resin and rose as designer jean touitou wanted it to smell like the inside of a guitar case strewn with rose petals; the bottle, which he designed with m/m, is meant to resemble the waves on a computer screen that a 12-string guitar makes when playing the opening chord of the ‘kinks’ “waterloo sunset.” 300 bottles of the limited-edition scent went on sale sept. 10. i can only imagine the wooden bottle changing beautifully with age and wear, as do their denims. by kl