polaroid is back in action

there is something special about the tangible, unpredictable, instant and analog that the fancy digital stuff can not replace. so, we are thrilled about the impossible project’s success! the polaroid licensee – the summit global group- decided this week to re-launch the legendary polaroid one step camera and is therefore commissioning the impossible project to develop and produce a limited edition of polaroid branded instant films some time in 2010. hurra! by kv