seydisfjordur rocks iceland: soundville and sigur ros

well, it’s about time brands thought outside of the usual venues. in this case, sound serves as the centerpiece in the latest release from sony, soundville.  it is a short film that documents three days in the life of the icelandic town of seydisfjordur after it’s been transformed into a giant soundsystem. the project brought in a surprising range of collaborators—from seydisfjordur’s townspeople themselves, to sigur ros’ concert team and musician fede cabral.

how did you come up with this particular idea? what inspired you?
i was buying milk while listening to stockhausen on my headphones. i felt everyone should be listening too.

it’s really, really, amazing, and makes me want to be in iceland now. by dd + kv