bently hearts royal college of art

students in the vehicle design masters course at london’s royal college of art collaborated with bentley in a competition to design a new bentley coupe that explores aerodynamic innovations while maintaining the brand essence. called the aero-ace project, the winner will be invited to refine their design with bentley’s head of exterior design, raul pires, and join the brand’s design studio on a six month secondment. this seems to be an efficient fusion of want and need with new creatives joining the increasingly competitive workforce… enjoy some of the finalist concepts. by kl