green as envy: supreme management SS2011 show package

the modeling agency supreme management in new york has gone through some major changes recently.  under the new direction of caroline poznanski (formerly at ford models and next) they are aiming to carve the new look away from the old guard (genius man, paul rowland see our post on his photographs). to set the tone, they just released their latest show package for the SS2011, under the creative direction of new york agency ceft and company. the cards arrived in a cloth bound white box and double sided extra thick satin ribbon.  inside, is a hand full of their best girls well edited and in glorious black and white. quite a shift from their old packages.the package is not only a beautiful white box, but at heart a totally green one. the last card may be the prettiest of them all listing the processes used in the production. it states: “… designed using paperless presentations and produced with vegetable based, VOC and solvent free inks using paper from sustainable sources. the plateless printing was done at a 100% carbon-neutral plant powered by renewable energy… environmentally sound materials were selected when possible, all remaining carbon footprint was offset by planting useful trees…” planting trees? who ever knew fashion could ever be so environmentally sound? well done.
a thumbnail set of cards, similar to that in the end of a photo book gives you an over all view of the girls to match and wrote: “their response to that challenge in the form of their debut show package is to proceed with a great dignity and a beautifully filtered taste-point that does more than just start from scratch. it starts from scratch with a quiet confidence and also a rare thing in this driven business: good manners. and therein lies their first success. from the new supreme stars like jacquelyn jablonski through to rising forces like nina porter, ieva, bregje and amanda noorgard all these girls are presented as delicately beautiful young girls touched by a classical note. already models like kel, yulia and ilva look exactly like the kind of breakthrough talent new york will subscribe to heavily… the whole affair is impeccably printed and in addition to being environmentally sound, there is a certain grace to what supreme is expressing here. at the end of the review the summary “thumbnails” of each girl’s image is a simple “thank you” to bring the offering to conclusion. “thank you ” is such a simple to say but when it is said sincerely there is no idea in the service industry that is more important or moving . the grace and dignity expressed here, both visually and spiritually, is what is going to ensure respect for supreme SS11 from the fashion community for a job executed with amazing sensitivity and fortitude. when these girls walk into their SS11 casting this is the code of elegance they will carry with them…” full article. by xy