glen luchford and beyond: gucci FW2017 campaign

image from gucci FW2017 campaign by photographer/director glen luchford

richard carlson, julia adams: the creature from the black lagoon

gucci and beyond fall winter 2017 campaign – star-trek

at the controls

star-trek cosmic beauties

gucci FW2017 glasses – green paint optional

glen of glenda? more like vulcan…

and here’s a clip from the master that won us over, this definitely wants to be a motion campaign and not a still…

the cat is so awesome, and the camera shakes, on the floor amazing… we want to see more please

a few of our selects from gucci’s creative director alessandro michele’s fall collection

can not think of a better person to shoot this piece of work than our beloved, sir glen luchford. what a massively fun shoot and it surely shows. the fun and the joy of putting this together comes right through to the finished work, and what a breath of fresh air in our dusty commercialized and lifeless world of fashion advertising. this loving homage to kitsch sci-fi horror films and bygone days of late night TV, stands the hell out from everything that is out there. much credit is due to art director, christopher simmonds, which i reckon dreamed up the initial idea (with glen perhaps) and sold it in to gucci’s creative director, alessandro michele. again the work is only as good as a client lets you create, so credits to you all, but no one could have pulled this off to our satisfaction like glen. aside from his early prada campaign this is for sure the next favorite. proof that LA doesn’t ruin everything that touches it after all. a big ballsy statement for gucci who was suffering some downturns. this will definitely help the top tier take notice, but good luck selling these clothes. (just watch, everyone will be walking down broadway in no time sporting star-trek outfits). much love… by cm