gucci 2017 pre fall campaign by photographer glen luchford

long version – directors cut of the clip

brilliant casting by shay nielsen (malick sidibe),

“i wanna live like common people (the ones who can afford gucci that is)”

love this retro fun shoot for gucci – knowing glen and his interests i can see references from perry henzell “the harder they come,” jarvis cocker’s pulp video choreography, rockers and glen luchford basic brilliance. well done glen, new direction for you, but  you can make anything look good son. by uh