V.I.B – R.I.P

master of our universe, photographer thomas lagrange

creative director ucef hanjani, & pierre jeand’heur, with LVMH’s uber luxury champagne, krug’s director of marketing marguerite ranjard

V.I.B – a very important box!

art director kim norcott speaking to charlie, ofcourse.

sometimes you start something that goes unbelieving well, and you do your best, and then have to set it free, and you let it be. this is our farewell, we’ll miss you. by dd

Nike Considered Design: NYC event



With many thanks to Freshness mag






The Nike Considered Design launch event took place on Tuesday, October 28th at 7 World Trade Center where Nike’s CEO Mark Parker, and other senior level executives and designers spoke for a special preview of the Considered Design. It was exciting to witness the unveiling of the latest Nike Considered collection and to learn about Nike’s commitment to design innovation and the efforts to reduce waste, eliminate toxic substances and lessen our ecological footprint.



Nike announced on Tuesday that : “Nike has set public targets for its Considered goals: We aim to have 100 percent of Nike footwear meet baseline Considered standards by 2011, all apparel by 2015, and all equipment by 2020.”The event was at a modern space within the all new 7 World Trade Center, which fittingly, is also one of the few skyscraper to attain the prestigious LEED (Leadership in Energy and Environmental Design) Gold Certification by U.S. Green Building Council.







True to its commitment, Nikes event designers/producers at ceft and company New York, used local and 100% recycled building products where possible. They created product display modules that were constructed out of recycle paper pulp, made from post-consumer paper, including curbside recycled newspapers, and reused cardboard containers along with recyclable cloth hangers used at dry cleaners across the country. They even arranged for an organic breakfast to be served to the guests with of course, ceramic reusable coffee mugs, along with optional paper cups that were made from biodegradable matter derived from corn.






The product line included material used from recycled plastic bottles, Nike grind, and organic cotton. The new “Nike Considered” products are made with more efficient design patterns that use less material and are easier to recycle, as well as adhesives made from water instead of toxic chemicals, and sustainable items like cork.

It is wonderful to see such a powerful brand like Nike take this initiative and show the rest how great things can be, without sacrificing one thing. To show the rest that smart thinking will lead to a better world and surprisingly better profit margin.

 

“It’s going to be a difficult next six months or so, I think, for everybody,” Mark parker said. “We tend to be a little more resistant. Not immune, but more resistant.”

“Nike shares closed nearly 13 percent higher Tuesday at $52.42 on the New York Stock Exchange.” Forbes

by zz

magic mystery tour

Producer Lauren Wolff
art director Kim Norcott with pop socialite Mr. Paul Read

Anna and Graydon Carter with Ucef hanjani and Marguerite Ranjard
Photographer Thomas Lagrange

Ucef Hanjani with set designer from Mary Howard Studio
Pierre Jeand’heure with a Gaulois look alike
Art Director Kim Norcott


On the set with Marguerite Ranjard, Graydon Carter, Anna Carter, ceft and company creative director Ucef Hanjani, photographer Thomas Lagrange, art director Kim Norcott, art director Pierre Jeand’heur, producer Lauren Wolff, pop socialite Mr. Paul “too-cool-for-school” Read. by dd

ask: ucef hanjani-creative director ceft and company New york

My favorite _____ is:

book: the conformist-alberto moravia


-album:
steven brown & blaine reininger, one hundred years of music


– guitar:
a vintage gretsch white falcon


-prized possession:
a beautifully crafted mohogany and sandstone box by karl springer with galucha (stingray skin) lined interior… useless but lovely!

-city: no one particular city really


-drink:
madeira, lagavulin

-smell: serge lutens’ chêne fragrance, and le labo’s oud27 fragrance

-film: memorias del subdesarrollo

(memories of underdevelopment) by tomás gutiérrez alea. (IMDB)

-restaurant: omen (japanese) in new york, versaille (cuban) in LA

-hero: now that’s rather childish!

-way to go:I’m a bit of a coward, so in my sleep i suppose.

ceftandcompany.com

krug the crown jewels of LVMH

a “négociant-manipulateur” with offices in reims (pronounced raaansss… better say it right or pierre will laugh you out the room) in champagne, FR —was one of the famous champagne houses who formed part of the membership of the grande marques. krug grande cuvée is one of the crown jewels in the LVMH wine division. in 2008 the brands’ global communication efforts were awarded to the small and ultra chic advertising and communications agency- ceft and company in new york. as a champagne, krug is distinctive and easily recognised by taste due to the house’s policy of complete barrel fermentation and very extended lees aging; on the nose, krug is identified by its strongly developed and aged nutty lees influence and autolytic notes on the nose, a certain oakiness, as well as a combination of disgorgement freshness and oxidative maturity. on the palate, krug wines commonly display a raciness resulting from suppression of the malolactic fermentation, and a richness both from lees and from barrel fermentation. it is one of the most obviously oaky of champagnes and is almost always invariably dry (less than 10g/l RS).