gap logo redesign – crap or scam?


well, i guess everyones read about the gap logo issue, for those who live in caves, gap showed the redesign of their logo last week on the web. designers, along with customers and regular folks just trashed the design all over the world. all this pressure on the brand lead them to do an announcement that they would step backward and get their old logo back.

that is not a wrong thing since the redesign was actually a real crap but what is strange is that no-where on the net i found any article talking about the agency responsible for the redesign. when tropicana faced the same story few month ago and went back to their old packaging, peter arnel studio was clearly made responsible. on the other hand, who the hell would came up with such a lame logo? laird & partner that are in charge of their image? i don’t think so.

anyway my point is that gap never intended to replace their logo but to reinforce it, so they came up with the crapiest thing ever and let the buzz grow to eventually let their consumers think the brand really cares about their comments and involvement. is it making any sense? by pp.

hotel labels – lv coffret



saw this box on nice french blog djgm and found it really cool. this is a nice coffret edited by vuitton, there is 30 postcards in there, all die-cute and nicely printed as the old hotels labels from around the world. the box is made out of a re-edition of the 30’s lv print. really calling off a certain era and it’s style. love when fashion brands do things that are not just so irrelevant. by djgm + pp.

le corbusier – his true colors


amazing article by alice rawsthorn in the new york times about le corbusier’s wall colors, must read here, a couple of lines for lazies:

“by 1931, le corbusier had settled on a palette of soft pastels and brights to accentuate white, and arranged for them to be reproduced on wallpaper swatches by the swiss manufacturer salubra. esver the control freak, he specified exactly ho salubra should group the colors together to indicate which ones could be combined.”
“a book of all of the swatches made for corbusier by salubra from 1931 to 1959 was published by birkhäuser in 1997. a young chemist, katrin trautwein, the co-founder of kt color, then started to explore the possibility of manufacturing the paints and secured a license to do so from the fondation le corbusier.”


by ar+pp.

marc newson – gagosian




not a real amateur of mister newson design that to me is as dated as karim rashid’s and anyone designing donuts like flying cars or so… but apart from that, how cool is that to be able to design such a wide range of things that you can put in your portfolio a pair of sneakers as well as a spaceship and almost anything that comes in between? by pp.

green as envy: supreme management SS2011 show package


the modeling agency supreme management in new york has gone through some major changes recently.  under the new direction of caroline poznanski (formerly at ford models and next) they are aiming to carve the new look away from the old guard (genius man, paul rowland see our post on his photographs). to set the tone, they just released their latest show package for the SS2011, under the creative direction of new york agency ceft and company. the cards arrived in a cloth bound white box and double sided extra thick satin ribbon.  inside, is a hand full of their best girls well edited and in glorious black and white. quite a shift from their old packages.the package is not only a beautiful white box, but at heart a totally green one. the last card may be the prettiest of them all listing the processes used in the production. it states: “… designed using paperless presentations and produced with vegetable based, VOC and solvent free inks using paper from sustainable sources. the plateless printing was done at a 100% carbon-neutral plant powered by renewable energy… environmentally sound materials were selected when possible, all remaining carbon footprint was offset by planting useful trees…” planting trees? who ever knew fashion could ever be so environmentally sound? well done.
a thumbnail set of cards, similar to that in the end of a photo book gives you an over all view of the girls to match and compare.models.com wrote: “their response to that challenge in the form of their debut show package is to proceed with a great dignity and a beautifully filtered taste-point that does more than just start from scratch. it starts from scratch with a quiet confidence and also a rare thing in this driven business: good manners. and therein lies their first success. from the new supreme stars like jacquelyn jablonski through to rising forces like nina porter, ieva, bregje and amanda noorgard all these girls are presented as delicately beautiful young girls touched by a classical note. already models like kel, yulia and ilva look exactly like the kind of breakthrough talent new york will subscribe to heavily… the whole affair is impeccably printed and in addition to being environmentally sound, there is a certain grace to what supreme is expressing here. at the end of the review the summary “thumbnails” of each girl’s image is a simple “thank you” to bring the offering to conclusion. “thank you ” is such a simple to say but when it is said sincerely there is no idea in the service industry that is more important or moving . the grace and dignity expressed here, both visually and spiritually, is what is going to ensure respect for supreme SS11 from the fashion community for a job executed with amazing sensitivity and fortitude. when these girls walk into their SS11 casting this is the code of elegance they will carry with them…” full article. by xy