“remembering that I’ll be dead soon is the most important tool i’ve ever encountered to help me make the big choices in life. because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. remembering that you are going to die is the best way i know to avoid the trap of thinking you have something to lose. you are already naked. there is no reason not to follow your heart.” – steve jobs. by bh