can jerry lorenzo save adidas and fill the sales kanye’s welcomed departure left behind? we think that’s a yes. but we are not the broad market that adidas needs, so lets see. well… fear of god and adidas’ collaborative “fear of god athletics” line is here. nearly 3 years after the partnership was first announced, at the tail end of 2020, fear of god founder jerry lorenzo has finally revealed what he’s calling the “third pillar” of fear of god, standing tall alongside with the brand’s vaunted “mainline collections” and world-conquering “essentials” sub-label. by dd