a visual collective outlet of inspiration

in 1951, jack kerouac wrote “on the road” on his typewriter as a continuous 120 foot-long scroll. few years later, in 1966, ed ruscha photographed “every building on sunset strip” and presented it on a 27 foot-long scroll. ruscha since confessed his obsession for his road heir in a book released by the great steidl in association with gagosian gallery.

“over the last couple of years, ruscha has turned his attention to on the road, resulting in his own version of kerouac’s beat bible. kerouac’s entire text appears accompanied by black and white photographic illustrations that ruscha has either taken himself, commissioned from other photographers, or selected from found images to refer closely to the details and impressions that the author describes, from car parts to jazz instruments, from sandwich stacks to tire burns on a desert road.”

the leather-bound book comprises 228 pages, signed and numbered by the artist in an edition of 350 and presented in a slip-case. we won’t write the price because it’s depressing… by pp