a visual collective outlet of inspiration
right hand drive aston martin DB5 – yum!
custom made moynat leather suitcase – sort of buckled in
JD classics (used-car salesman? i suppose) + moynat grace paris avenues
and why not… a jaguar e-type to sweeten the deal, a series-1 rather, if i’m not mistaken
ok this one did not get the full attention,just a duffel bag thrown in the front seat – i guess it was a bit half-hearted when you compare this to our hermes 2cv post…
so what happens when the oldest trunk maker in paris joins a couple of vintage british thoroughbred cars? a lot of excitement on first glance… on our end at least. because a) we love these cars, and c) moynat is the oldest leather goods and trunk manufacturer in paris. (we hate b).
established back in 1849 when louis vuitton was practically just an unknown french dude to pharrell williams’ grand father. well flash forward and vuitton made it big while moynat remained small and beautifully unknown to most.
so the story goes that LVMH pushed to initially buy out goyard… (you know, those cheap canvas and gum grocery bags they sell at barneys for just $1,400… i have a burgundy one, no monogram, that was extra $… and i needed that actually for my groceries). it turned out goyard wasn’t for sale, at any price. so after much negotiations, LVMH decided to just purchase little moynat and flip the middle finger at goyard and just mint their own canvas and gum grocery bags to sell for say $2,000… so there, you see… today’s luxury is not about material or even craftsmanship, although it really helps if you have a good “craftsman” story to tell. then you can go and sell anything with a logo on it… come to think of it i need a moynat tote. my keys punched a whole through my other grocery bag.
but then wait, how are we gonna sell moynat? no one knows about moynat? not a problem said mr. arnaut. “just get some one that people know… lets say that guy with a small head and the big hat, pharrell williams, he seems to be doing anything that comes his way these days… didn’t he just cashed in on some of those iconic, eternally white, adidas stan smiths? painting them with childish skittles colors or something? yes lets get him to do a capsule collection… but no skittles this time” ok that’s how you sell moynat to the mass… and tell the rest of us hard noses about the history.
i suppose this half-hearted attempt at old luxury was aimed at us people. and guess what? it worked. here’s the post and i’m off to buy my next luxury grocery bag… and as far as groceries goes, who needs that… didn’t karl say you can’t ever be too rich or too skinny? or was that notorious B.I.G who said that? shit i cant recall… by dd
